Things Are Always Changing

…on the web, and Search Engine Optimization is no different.

Google has developed a WordPress plugin call Site Kit.  The idea is to make it easy for us to set up and configure key Google products, giving you authoritative and up-to-date advice on how to succeed on the web.  If you have a WordPress website and would like to see how users find and use your website, Site Kit is right for you. To help you build, maintain, and grow your online presence, Site Kit gives you easy-to-understand metrics and actionable insights directly on your WordPress dashboard.

This stuff is not easy!  We…

1. Verify your website with Google
2. Set up Dashboard and add users
3. Obtain “tracking code” from Google.
4. Add the verification and tracking code to your website.

Once that takes place, those stats provide insight to see how your specific site is doing.

My usual process with a new project is to perform an “audit” using my SemRush tools ($35).  That give us a quick overview of what they see needs improvement.  This tool also offers a variety of ways to improve your online status.  We digest this information and then I typically move on to Yoast’s SEO plugin. The plugin is great; however, it requires that you go through a rather tortuous process of creating titles, slugs, meta descriptions, keyphrases and more for each individual page.  You are then given a score via a traffic light until the red light turns green. 

As new posts and pages are added, rinse and repeat.