Google Analytics and Google Search Console

Google Analytics and Google Search Console

Understanding analytics is important to any SEO strategy and there are resources that will help. Google Webmasters Tools (GWT) is a valuable (and free!) resource that helps users uncover information about their site and those who visit it. Within GWT are two...

Why do I need to update PHP?

Why do I need to update PHP?

Your WordPress site will be faster and more secure. I recommend my clients be sure to host their WordPress sites with "Managed Wordpress," an upgrade that offers better security and automatic updates.  Your hosting company doesn't offer it?  Then get new hosting. In...

Yes, You Gotta Have an SSL certificate

Yes, You Gotta Have an SSL certificate

Time is precious...so who wants to burn through hours of drudgery making websites more secure?  Well, in this case, we have no choice.  Starting last July, Google now marks all sites that haven't adopted HTTPS as not secure.  To make matters worse,...

WordPress Website Hosting Nightmares

WordPress Website Hosting Nightmares

Unfortunately, most small, reliable hosting companies are getting swallowed up by the big guys. These boutique companies start out with great service and tiny monthly fees. Then, they get bought out, enter into greedy price wars, and things start to fall apart.  And...

SEO:  What should you do first?

SEO: What should you do first?

I first encountered Joost de Valk at one of the early WordCamps in San Francisco.  He struck me as a smart, good guy; willing to provide plenty of insights.  During the ensuing years, I've seen his free plugins grow into a whole set of various free and pro...

Study of SEO Ranking Factors

Study of SEO Ranking Factors

I use a software called SemRush when working with my business partners on Search Engine Optimization projects. They just did a survey and revealed some interesting new insights into how Google rates one website higher than another. The main goal of the study was to...

WordPress Just Gets More Popular

WordPress Just Gets More Popular

Grousing with a colleague recently, as web developers often do, about all the "you'll have a website up and running in a few minutes" ads on TV (not really true, frankly).  Those "hosted" solutions can be the right choice for, say, a photographer who just wants to...