Search Engine Optimization Process
- Administering Client Google Analytics Accounts. (see complete article)
Gaining Access to Client Accounts
When we begin working with you, we will ask you to add our Google ID onto your Google Analytics account as an administrator (don’t have a Google ID? Create one). You can add me (firstname.lastname@example.org) by:
- Clicking ‘Admin’ at the top right of your Google Analytics interface.
- Clicking into the profile that you want to give me access to.
- Clicking the Users tab.
- Clicking the ‘+ New User’ button.
Custom Dashboards and Reports
Within Google Analytics, all custom dashboards and reports are tied to individual Google Account IDs. What does this mean? It means if I log in to Google Analytics with my personal Google ID, access a client’s account and create a custom report for them, when the client then logs in to Google Analytics under their own Google ID, they will not see this new custom report. Basically, as a user of Google Analytics, you can only see custom reports and dashboards that have been setup while logged in under your own Google ID.
So how do we get custom dashboard and reports setup for them? We share.
Tools We Will Be Using
- Semrush (for competitors’ strategies in display advertising, organic and paid search, and link building)
- Ahrefs (same deal)
- Screaming Frog (SEO Spider is a website crawler, that allows you to crawl websites’ URLs and fetch key onsite elements to analyse onsite SEO.)
- GMmetrix (To analyze site speed)
- Google Search Console
- Moz for Local Search