Once we build your website, we must then focus on getting the site found by Google.
Clients first need to set up a Google Business Profile as soon as their site is launched.
Search Engine Optimization requires a mix of technical optimization, content quality and user experience. Key steps include: auditing your site; optimizing for keywords; improving content and building authority through links.
Additional SEO: Social Media Marketing uses social media platforms to promote a brand, products, or services to connect with customers. It involves creating and sharing content, engaging with followers, running ads, and analyzing results to build brand awareness, drive website traffic, and increase sales.
1. Website Audit
- I conduct a full SEO audit to identify technical issues (broken links, duplicate content, crawl errors). My clients pay only $25 for a "benchmark" audit and then the time dedicated to fixing the errors found.
- We use tools like Google Search Console. It can be set up using Google Site Kit.
2. Keyword Research & Implementation
- We identify high-value keywords that are relevant to your audience. These keywords will be used as part of your content.
3. Individual Page Optimization
- We optimize title tags, meta descriptions, and headers with target keywords. I use Yoast SEO for this purpose. The professional version is $99 per year and includes AI help.
- Ensure URLs are short, descriptive, and keyword-rich.
- Add alt text to images for accessibility and to improve SEO
4. Content Is King
- Create high-quality, original content that provides real value.
- Update existing content regularly to keep it fresh and relevant
5. Technical Details
- Improve site speed and mobile responsiveness.
- Implement structured data (schema markup) to enhance search visibility via Yoast
6. Internal Linking
- Build a logical site structure with clear navigation.
- Link related pages to distribute authority and help search engines understand content hierarchy
7. Backlink Building
- Earn high-quality backlinks from authoritative sites.
- Guest posting, digital PR, and partnerships can help build credibility
8. User Experience (UX)
- Ensure the site is easy to navigate and visually appealing.
- Reduce bounce rates by improving readability and engagement.
- Optimize for Core Web Vitals (loading, interactivity, visual stability)
9. Local SEO
- Optimize Google Business Profile.
- Use local keywords and get listed in directories.
- Encourage customer reviews
- Add Social Media Links
Site Audit
Page Optimization
Google Business Profile