Let’s Get Started: Checklist of Tasks
General WordPress Checklist
This checklist is a sort of catch-all list with things you should double check.
- Remove all Lorem Ipsum text
- Test your website on all supported browsers.
- Proofread site copy for grammar and spelling errors
- All links are working correctly
- 404 page is created or customized
- Be sure all required licenses for images, fonts, plugins, etc. are on file
- Confirm client Gravatars are set up for their email address
- Change the site tagline
- Images are correct and have been optimized for the web (resize all large images)
- Responsive design tested at standard phone & tablet sizes
- Website favicon is working
- Header (or company logo) is linked to home page
- Page load time is 3 seconds or less
- All external hyperlinks open in a new tab
- Social Media sharing and links are working
- All forms are correct and submit to appropriate locations
- Confirm admin email address is correct
- Confirm time zone is correct
WordPress SEO Checklist
Don’t skip out on a good SEO strategy for your WordPress site. A website is only as good as its SEO strategy. Well-executed SEO is the difference between 500 and 10,000 daily visitors.
- Install a WordPress SEO plugin: Yoast is the best.
- If you’re new to SEO, review this free SEO training and basics of SEO for WordPress.
- Make sure all pages and posts have a unique title, fewer than 70 characters
- Make sure all pages and posts have unique meta descriptions, fewer than 156 characters
- Make sure all pages and posts have fewer than 10 keywords that appear in page copy
- Build first sitemap and ping search engines
- Connect Google Analytics
- Add Google Analytics Tracking ID to iThemes Builder settings
- Activate Google Analytics Dashboard for WP and add Tracking ID
- Connect Google and Bing Webmaster tools
- Confirm permalink settings are not Default for SEO purposes
- Make sure there is only one <h1> tag and that it contains the page keyword.
- All images have alt tags with appropriate keywords.
- Use external and internal links in the content.

WordPress Launch Checklist
Making a launch checklist allows us to offload the job of remembering a ton of tiny details (all those mental “notes”) and free up mental “RAM.”
- Follow the previous checklists to make sure all setup, development, backup, security, SEO and general tasks have been completed.
- Turn on Site Visibility in Settings > Reading
- Check for broken links on links and redirections
- Make sure default/Lorem Ipsum content has been deleted
- Confirm contact form is working and notifications are set up
- Share your site on social media
- Need Email Marketing, too? Check this link out for recommendations.