Google wants to know that you are you, or that you are a legitimate representative of your organization. This is as important for you as it is for Google – they want to have the most correct information, and you want to be able to have a say in what Google displays about you. In support of that, you’ll need to prove to Google that you are who you say you are. You will need to provide a name, even if you are claiming the knowledge panel for your business. You will also submit web pages that belong to you or your company. Your company’s homepage is a good start. Google also accepts social media profiles.
Verification is the process of proving that you own the property that you claim to own. Search Console needs to verify ownership because verified owners have access to sensitive Google Search data for a site, and can affect a site’s presence and behavior on Google Search and other Google properties.
Google search console or Google Webmaster Tools allow you to track how your website is performing in the Google search results so if you haven’t signed up for search console yet it’s completely free you can easily verify your website with Google search console using Google Analytics using Google tag manager or doing it directly where you have your domain name registered. So first improve your performance on Google search to measure your website’s search traffic and performance fix issues and make your website shine in Google search results. You can actually see how your website is performing in the Google search results optimize your content with search analytics.
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