I first encountered Joost de Valk at one of the early WordCamps in San Francisco. He struck me as a smart, good guy; willing to provide plenty of insights. During the ensuing years, I’ve seen his free plugins grow into a whole set of various free and pro versions (local SEO, newsSEO, videoSEO) plus his higher-end consulting services. He continues to be the authority I trust most.
SEO can be daunting and has only gotten more complicated with every passing year. Add to that, Google changes things all the time; providing new insights but making SEO an ongoing project. Your score and visibility a year ago often deteriorates over time as new competitors, PPC ads crowd out what was once top placement.
Basic SEO may take a few hours but often takes many more. So, clients ask, what is most important? Here’s Yoast’s latest take:
SEO tasks: What to address first
Most website owners want quick wins, but I’ll go into that later. First, we need to address some low hanging SEO fruit.