Need a Website? To improve your Website? Just need help?

I‘ve been in Santa Cruz County since 1981, designing and maintaining websites since 2002. You can be confident of my skills because as a CEO myself, I want to help you grow your business. Melody Sharp Web Design has designed hundreds of websites—from WordPress to Shopfiy, SquareSpace and Wix—but specializes in collaborating with smaller clients and nonprofits to give them a unique and successful online presence.

Melody Sharp, Beachgoer and Website Designer

Melody Sharp Web Design is small enough to give you one-on-one service, yet well-connected enough to recommend other local professionals for larger projects, including project managers, marketing people, logo designers, programmers and search engine optimization gurus. We collaborate to offer content creation, blogging, SEO, SEM, e-mail marketing, Web analytics and social media.

OMG Yoast is now offering AI with Premium SEO Plugin

So, just about every client I work for knows that there is something called SEO (Search Engine Optimization) and that they've got to have it. But knowing what it is and how to create successful SEO on a website is no easy task.  It's complicated! It takes time and...

Journey of an Online Buyer Guide

Are You Looking For... ● Trends that can drive steady website traffic and boost site visibility;● Understanding buyer motivations during every stage of their online journey and catering to their needs;● Getting hosting tools and other recommended services that can...

Why I Use Divi Builder

A Myriad of Features:So today I added a new plugin for developing cool tabs and other clever ways to increase visitor pleasure.  Hundreds of third-party developers make plugins for Divi, my go-to Builder.  Builders make it easy to add images, multiple columns, custom...

New SEO Steps for Success

Things Are Always Changing ...on the web, and Search Engine Optimization is no different. Google has developed a WordPress plugin call Site Kit.  The idea is to make it easy for us to set up and configure key Google products, giving you authoritative and up-to-date...

You Should Verify Your Website With Google

Google wants to know that you are you, or that you are a legitimate representative of your organization. This is as important for you as it is for Google – they want to have the most correct information, and you want to be able to have a say in what Google displays...

How Much Does a WordPress Website Really Cost?

You might find this post from Elegant Themes really helpful As they say: Despite being advertised as a free platform, WordPress pricing isn’t quite that simple. Sure, you can set up a free account on WordPress.com, however, the site comes with limitations that many...

WordPress Website Hosting Nightmares

Want cheap but solid hosting?  Their StartUp Managed WordPress plan is $3.99 per month for the first year. After that, it will be $15 per month. Your site is backed up daily.  SSL is free.  Link to complete instructions to set up hosting at SiteGround.Flywheel hosting...

Google Analytics and Google Search Console

Understanding analytics is important to any SEO strategy and there are resources that will help. Google Webmasters Tools (GWT) is a valuable (and free!) resource that helps users uncover information about their site and those who visit it. Within GWT are two...

Why do I need to update PHP?

Your WordPress site will be faster and more secure. I recommend my clients be sure to host their WordPress sites with "Managed Wordpress," an upgrade that offers better security and automatic updates.  Your hosting company doesn't offer it?  Then get new hosting. In...

Yes, You Gotta Have an SSL certificate

Time is precious...so who wants to burn through hours of drudgery making websites more secure?  Well, in this case, we have no choice.  Starting July, 2019, Google marks all sites that haven't adopted HTTPS as not secure.  To make matters worse, eventually those sites...

SEO: What should you do first?

I first encountered Joost de Valk at one of the early WordCamps in San Francisco.  He struck me as a smart, good guy; willing to provide plenty of insights.  During the ensuing years, I've seen his free plugins grow into a whole set of various free and pro...

Getting Set Up With Google Local

Google has been working to make things easier for people who want to verify a local business on Google but that doesn't mean it isn't time consuming and frustrating! Add to that, when trying to help a client set up their local business, Google sets up all kinds of...

Study of SEO Ranking Factors

I use a software called SemRush when working with my business partners on Search Engine Optimization projects. They just did a survey and revealed some interesting new insights into how Google rates one website higher than another. The main goal of the study was to...

WordPress Just Gets More Popular

Grousing with a colleague recently, as web developers often do, about all the "you'll have a website up and running in a few minutes" ads on TV (not really true, frankly).  Those "hosted" solutions can be the right choice for, say, a photographer who just wants to...
Bloated Servers Hurt Your Business

Bloated Servers Hurt Your Business

Many hosting company are getting bought out by big corporations and/or are just getting greedy. Add to that, it takes me three times as long to develop a WordPress site on GoDaddy because I have to wait for their bloated servers to respond. Yes, their customer service...

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Getting Mobile Friendly

Getting Mobile Friendly

Yes, we all need to be mobile friendly since people are moving from desktops to doing everything on their phone.  And, of course, Google says your site won't show up in searches on mobile devices if it's not built for mobile. Nice article link that explains the...

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What’s all this about Google+ Authorship?

What’s all this about Google+ Authorship?

Perhaps you've heard that authorship is a big deal and Google Plus authorship is even more important?  Like many things for WordPress clients, "There's a plugin for that!" But, you do need to setup up a Google+ profile and plugin WP-Buddy author (wp-buddy) has given...

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Latest Website Launches

Having so much fun this month, starting with helping local police chief John Weiss with his cartoon website. Current projects include building a new WordPress website for the Santa Cruz Veterans as they re-open their building in January and a new WordPress site for...

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Not Ready For Prime Time?

What to do if you want to install WordPress and get things going fast?  Things can evolve...but sometimes they don't evolve fast enough or your client decides that they want to change their mind?  There's a plugin for that.  This one is $23 but they do offer a free...

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This week’s favorite plugin

This week’s favorite plugin

What happens when you have a "staging site" at any hosting service and then launch?  Well, sometimes things go smoothly and then--often--all links don't update so you end up with "missing image" errors.  Bummer. But, like so many things in WordPress, "there's a plugin...

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Help! WordPress Sites Were Hacked

Several of my clients' WordPress sites got hacked during the past week. Symptoms: You click somewhere blank on your web page and it will go to some spammy site or other, different ones each time.The folks at Cruzio are taking steps but here are some resources and...

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