How to add Google Analytics to your website

Google Analytics is free and gives you insights into your website traffic and marketing effectiveness. See and analyze your traffic data. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Start by going here.  While I’d like to help you set this up, Google is going to ask for your birthday.  Plus, Google will keep track of the email associated with your analytics account, so it’s better if you sign up yourself to assure the tracking info is always associated with you and your website.  You’ll be asked to verify this account.  Once again, they want to make sure you are a bona fide person with a real business.  Yes, this is a pain (you must be at the phone number you provide and a real person needs to answer).  But, this avoids people gaming the system. So while annoying, this keeps spammers out.

Note:  Why Google asks for your phone number

Google explains: “In an effort to protect our users from abuse, we sometimes ask users to verify their identity before they’re able to create or sign into accounts. Requiring proof of identification via phone is an effective way to keep spammers from abusing our systems.”

I’ll need to add your tracking code to every page of your website.  Here’s how to find that tracking code. If you can’t find it, you’ll need to provide me with the access info, because it needs to be unique for your site.

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